This privacy policy explains how amieequestrian.co.uk (referred to as "we", "us" or "our") collects, uses and protects your personal information when you visit this independent information portal about Gamblezen. We are not affiliated with the operator itself – this notice concerns only the data we handle through this review site.
How this site remembers you
We are the data controller for any personal information collected through amieequestrian.co.uk. That means we decide why and how your data is processed, and we're accountable under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Our registered contact email is [email protected]. If you have questions about how we handle your data, or if you'd like to exercise any of the rights outlined below, that's the address to use.
The analytics question
We collect two main categories of information when you browse this portal:
- Technical data – your IP address, browser type, operating system, pages you visit, time spent on each page, and referral source. This is gathered automatically through server logs and analytics tools.
- Contact-form submissions – if you write to us via the contact page, we receive whatever you choose to include: your email address, name (if you provide one), and the content of your message.
We use this information for three purposes: operating and improving the site, understanding which content is useful, and responding to your questions. The lawful basis for processing technical data is our legitimate interest in maintaining a functional, informative portal. For contact-form data, the basis is your consent when you hit "send".
Scripts we do not control
This site uses third-party services that may collect data independently. These include:
- Analytics providers – we use tools such as Google Analytics to understand traffic patterns. These services set their own cookies and process your IP address and browsing behaviour under their respective privacy policies.
- Advertising networks – banner ads and affiliate links may load scripts that track impressions and clicks. Those networks operate as separate data controllers.
- Hosting and content delivery – our web host processes server logs as part of delivering the site to your browser.
We do not sell your data to anyone. We share it only with the processors listed above, and only to the extent needed to keep the site running. Any transfer outside the UK is governed by adequacy decisions or standard contractual clauses under UK GDPR.
Your options
Under UK GDPR, you have the following rights:
| Right | What it means |
|---|---|
| Access | Request a copy of the personal data we hold about you. |
| Rectification | Ask us to correct inaccurate or incomplete information. |
| Erasure | Request deletion of your data when we no longer need it. |
| Restriction | Limit how we process your data while a dispute is resolved. |
| Portability | Receive your data in a structured, machine-readable format. |
| Objection | Object to processing based on legitimate interests or direct marketing. |
| Withdraw consent | Where processing relies on consent, withdraw it at any time. |
To exercise any of these rights, email [email protected] with details of your request. We'll respond within one month. If you're not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Retention
We keep technical logs for up to 12 months for security and performance monitoring. Contact-form messages are retained for as long as necessary to answer your question, typically no more than two years. After that, we delete or anonymise the data unless we're legally required to keep it longer.
Minors
This site is intended for adults aged 18 and over (18+). We do not knowingly collect personal information from anyone under 18. If you believe we've received data from a minor, please contact us immediately at [email protected] so we can delete it.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in how we operate or in data-protection law. When we do, we'll post the revised version here with a new "last updated" date. Significant changes will be flagged at the top of the page for a reasonable period.
Last updated: 25 March 2026
This page is for information purposes only. We are not a gambling operator, bookmaker or organiser of betting activity. Access to this content is restricted to persons aged 18 and over (18+). For free, confidential support with gambling concerns, visit BeGambleAware.org.